Emerald Hill Capital
Identity design for ventures builder Emerald Hill Capital.
The logo is conceived from the simple elemental form of intersecting circles – a symbol of partnership. From this basic form emerges the shape of a gemstone, a metaphor for the company's purpose to discover and craft something unique and precious.
As part of the identity system, the logo evolves into a dynamic pattern, each unit multiplied and randomly tiled to represent fractal growth that is constantly evolving and innovating.