Identity design for a technology company focused on crowd-sourced data collection through mobile platforms.

The logo is a circle of emerging plus signs which are familiar digital symbols of addition and creation, to signify growth and scale, as well as the sense of an inclusive community.

An identity system was developed from the radiating plus symbols and applied to name cards, web banners and social media.


Identity design for a NextBillion app that allows users to earn cash by completing fun and simple tasks like answering questions or taking photos. Comic-book inspired, the MOAR! logo is an expression of surprise and delight at the fun tasks and easy rewards, as depicted in a series of banners for web and social media.